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【理解Themarketinvestigationisindispensabletosalespromotion.Theyarecloselyrelatedasthelipsandteethsotospeak.Whatyouproduceisforsaleonthemarket.Itwouldbeimpossibl】
更新时间:2024-03-29 17:22:02
1人问答
问题描述:

(1)

(2)

  理解

  Themarketinvestigationisindispensabletosalespromotion.Theyarecloselyrelatedasthelipsandteethsotospeak.Whatyouproduceisforsaleonthemarket.Itwouldbeimpossibletosucceedinsellingaproductwithoutfirstinvestigatingthemarket.

  Intheinternationalmarketgoodsonsalecomingfromdifferentcountriesandsuppliersarealwaysfacingkeencompetition.Undersuchcircumstancestheywilltryeverythingpossibletofamiliarizethemselveswiththemarketconditions.Inmakinginvestigationsweoughttogetinformationaboutwhatsimilaritemsthecompetitorsareofferingonthemarketwhatpricestheyarequoting(报价)whatfeaturestheirproductshavewhoaretheirregularcustomersetc.

  Thenhowcanweobtainsuchinformation?Therearemanychannelsthatwecanmakeuseofindoingthissortofwork.Thecommercialcounselor's(顾问)officesofourembassiesstationedabroadcanhelpusinmakingmarketinvestigations.Nowadaysourimportandexportcorporationssendtheirtradegroupsabroadeverynowandthen.Oneoftheirpurposesistomakemarketsurveysonthespot.

  Certainlyface-to-facetalkswithforeignbusinessmenarealsoimportantchannelstogetmarketinformation.TheChineseExportCommodities(货物)Fairsandsomeotherfairsofsimilarnatureaswellasvisitsofforeignbusinessmenprovideuswithsuchopportunities.Ofcoursetherearesomeotherwaysofmakingmarketinvestigations.

Inmakingmarketinvestigationoneshould________.

[  ]

A.

getenoughinformationconcerned

B.

advertisehisproducts

C.

producehighqualitygoods

D.

noneoftheabove

Theunderlinedword"indi

邓晓宁回答:
  答案:1.A;2.B;3.D;4.B;
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